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Society Sport is the brainchild of a group of illusive like minded creatives originally hailing from New York, but now all residing in the east end of London. Inspired by vintage 90's sportswear and the hardships of street culture, mixed with influences from Londons thriving Garage and Grime scene. Society sport is the amalgamation of old and new creating a completely fresh forward thinking aesthetic. The name itself was forged from an Eclectic clash of Sporting history and the youth culture driven society we live in today, thus Society Sport was created and proceeds to drive a subculture encapsulated by a story of race, class and urban life.